The Name Has Been Changed to Protect the Innocent
June 5, 2018
This week I am going to share some important updates regarding Wholetones. As I promised, you will always hear the inside scoop regarding new projects, sales, as well as personal products from other companies that I use myself that have made a difference in my life.
As I write, I have been making a list of prospective Christmas songs for a new project for this Christmas! I read your survey comments and I will be recording some of your favorites, and per your request, this years' project will be much longer in length. I really do take your input to heart.
Another request I received from many of you was to create a Wholetones project that would be energizing, up tempo, and perfect for “work out warriors,” as well as the post coffee drive to work! Wholetones “ACTIVE” will be your perfect morning wake up call and exercise soundtrack. (Coming later this year.)
I have some other, secret projects that I will be unveiling very soon, so…stay tuned! Now, I will unpack this week's musing, “The Name Has Been Changed To Protect The Innocent.”
I think all of us would agree that a good name is priceless. Proverbs 22:1, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” How about your name? Do you know what your name means? My name, Michael, means: “one who is like God,” I think my mom set the bar pretty high! Think about these popular product names, Coca-Cola, Apple, Walmart, they really caught on, didn’t they? Some names resonate with people, while others, not so much.
In the last three years, every Wholetones brand name has miraculously caught on, except one, “Life, Love, & Lullabies.” I personally loved the name, however, there has been endless confusion with this brand. A lot of people linked my niece, Gabby’s baby picture, and the word, lullaby, and assumed that the project was for babies. Even though I mentioned in the insert that Life, Love, & Lullabies, was for the child in all of us, the stigma remained.
I am honest enough to admit, I missed the mark when I chose the name. So, I have decided to do something about it. Many of you already know that Life, Love & Lullabies, IS the music behind our best selling, “Wholetones 2Sleep” portable music player. So, the obvious solution is to call the music Wholetones 2Sleep, instead of Life, Love & Lullabies. This will definitely end the issue of misbranding.
Now here is the important part. When you see the release of the new packaging for the Wholetones 2Sleep CD set and digital download…if you already own, “Life, Love, & Lullabies,” it is the SAME project. I am telling you this so you don’t order what you already have, unless of course, you want the new packaging, or want to order one for someone who has trouble sleeping!
I love you all, and wanted you to be informed now that release of the new packaging has taken place. This was the best solution to correct the problem, and the name has been changed to protect the innocent 🙂
Thank you for your understanding, prayers, and input. I am dedicated to offering the highest integrity, and quality when it comes to Wholetones, thank you for your constant support! Until next week…
Michael S. Tyrrell
P.S. If you want to check out the new packaging we've designed for the Wholetones 2Sleep CD collection, you can see it here: http://store.wholetones.com/aff/9622107BAD27B70163CBAFF30C051600/index.html?subid=michael_2sleepimage